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Over 120 charities in the UK and US, including the National Trust, have had their supporters’ data compromised after an attack on the cloud computing provider Blackbaud. The ransomware attack took place in May, but Blackbaud only informed its clients of the breach this month.


As one of the world’s largest providers of database software for non-profits, Blackbaud holds a huge amount of personal information on its servers. Storing all of that data in one place is hugely risky, as this single attack has shown.


We created Self because we see so many of these stories – where even the people who are supposed to be in control of our data, aren’t.


Instead, Self stores all of your personal information on your device, and only there. Not only does this make hacks such as this one impossible, but you stay in complete control of your data.

A recent report from the Ada Lovelace Institute presents some fascinating insights on what the general public think about various new COVID-19 technologies. As the title suggests, most people are neither completely for, nor against these technologies, but they do have concerns around specific sensitive issues.


One section that particularly caught our eye says:

“Trust isn’t just about data or privacy. To be trusted, technology needs to be effective and be seen to solve the problem it is seeking to address.”


They’ve summed up our mission at Self as well we ever have – to build the future of trust, because we believe that your data belongs to you, and for too long control of your data has been in the wrong hands.

It’s almost a monthly occurrence that a large, international corporation suffers a massive data breach. Combine this with the thousands of online banking, email & social media accounts that are hacked everyday and it seems like passwords are less secure than the spare key I leave in a flowerpot next to my front door.


This video from CNBC provides some accessible background info on passwords, online identity and the costs of data breaches, as well as explaining how accounts can be made more secure by combining passwords with other forms of identification.


This is why we placed biometric identification at the heart of Self. There are no passwords to be stolen (or forgotten..), only your fingerprint or retina scan will allow access to your information. And because that information is stored ONLY on your device, there’s no risk of a business’ servers being compromised and your personal details being stolen.