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A recent report from the Ada Lovelace Institute presents some fascinating insights on what the general public think about various new COVID-19 technologies. As the title suggests, most people are neither completely for, nor against these technologies, but they do have concerns around specific sensitive issues.

One section that particularly caught our eye says:

“Trust isn’t just about data or privacy. To be trusted, technology needs to be effective and be seen to solve the problem it is seeking to address.”

They’ve summed up our mission at Self as well we ever have – to build the future of trust, because we believe that your data belongs to you, and for too long control of your data has been in the wrong hands.

It’s almost a monthly occurrence that a large, international corporation suffers a massive data breach. Combine this with the thousands of online banking, email & social media accounts that are hacked everyday and it seems like passwords are less secure than the spare key I leave in a flowerpot next to my front door.

This video from CNBC provides some accessible background info on passwords, online identity and the costs of data breaches, as well as explaining how accounts can be made more secure by combining passwords with other forms of identification.

This is why we placed biometric identification at the heart of Self. There are no passwords to be stolen (or forgotten..), only your fingerprint or retina scan will allow access to your information. And because that information is stored ONLY on your device, there’s no risk of a business’ servers being compromised and your personal details being stolen.

How much is your passport worth to a thief?



No, according to Privacy Affairs they’re worth around $1,500.

That’s why there’s an active market on the dark web for personal information and why there are thousands of criminals out to get all of the personal data they’re able to steal from unsuspecting people.

We created Self to make sure your data doesn’t get exposed in the first place. Self allows you to store verified personal information securely on your phone. It’s only stored there and only you can access it.