How many apps know exactly where you are right now?

This piece from Vice dives into the murky supply chain and sale of location data gathered from apps whose users usually have no idea their location is being tracked, let alone sold to third parties. The apps themselves often give the wafer-thin excuse that all of the location data they collect is anonymous, but then they’ll go and sell it to other companies who are deliberately aggregating various data sets to try and identify specific people.

This goes to show just how little control you have over your data if you choose to use popular apps or services: opt-in, or piss off.

We think this is dangerous and wrong.

# itsyourdata