No green lights, no red lines: Do we trust COVID-19 tracing tech?

A recent report from the Ada Lovelace Institute presents some fascinating insights on what the general public think about various new COVID-19 technologies. As the title suggests, most people are neither completely for, nor against these technologies, but they do have concerns around specific sensitive issues.

One section that particularly caught our eye says:

“Trust isn’t just about data or privacy. To be trusted, technology needs to be effective and be seen to solve the problem it is seeking to address.”

They’ve summed up our mission at Self as well we ever have – to build the future of trust, because we believe that your data belongs to you, and for too long control of your data has been in the wrong hands.